#2 Google Search
With 72.48% of the world’s market share of search, as a marketer you don’t really have a choice not to use it for both paid and organic reach.
As an every day user, for all of our cynicism and occasionally flippant references to The Circle, you have to admit Google is utterly indispensable in your every day life. For every interference (the constant curtailing of organic results) there are 10 triumphs… Google Maps, Gmail, the terrifying relevance of Knowledge Graph, the killing of payday loan ads, AMP…
Where the heck would we all be without the… yes, I’m going to say it… search giant.
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